The File
Fedeli 1934, Astir Marina
Boutique, Italian knitwear · Astir Marina, Vouliagmeni
A Monza hat-maker that became one of Italy's serious knitwear houses. The least famous good thing on the promenade.
Commercial relationship
None. LivingTheta has no commercial relationship with Fedeli or with Astir Marina and receives nothing from either.
- What it is
- Boutique, knitwear Founded in Monza by Luigi Fedeli as a hat-making atelier.
- Where
- Astir Marina, Vouliagmeni 77 Apollonos Street, on the Astir peninsula.
- Shop hours
- Daily, 11:00 to 20:00 The marina publishes one set of retail hours for the whole promenade. Restaurant hours differ.
Fedeli began in Monza as a hat-making atelier and became, over four generations, one of Italy's more respected knitwear houses — cable knits in the post-war years, then a long specialisation in fine-gauge cotton and cashmere.
The shop you have not heard of
A promenade of Dior, Gucci, Louis Vuitton and Rolex has exactly one tenant most readers will not recognise, and it is this one. That is worth registering rather than walking past.
A house with a single narrow speciality carried across four generations is usually where the quality per euro sits, and it is almost always the least photographed shop on the street.
