The File
Notia Medcare
Longevity and medical centre · Glyfada
The only dedicated medical longevity centre on the Athens Riviera, opened 2026. Medical rather than spa — which is the distinction its founders insist on, and the right one.
Commercial relationship
None. LivingTheta has no commercial relationship with Notia Medcare, receives nothing from it, and holds no referral arrangement in this category.
- What it is
- Longevity and medical centre Multidisciplinary. Medical rather than spa. Not a hospital.
- Where
- 127 Vouliagmenis Avenue, Glyfada Around 3,000 m², on the centre’s own account. +30 21 4444 4200.
- Opened
- Early 2026
- Medical and scientific director
- Dr Ioannis Kalaitzis MD Patras, PhD Athens; surgical training in Italy and the UK; previously scientific director at Yoda One Day Clinic and at the Metropolitan Hospital one-day surgery centre.
- Co-founder
- Karim Smaira A pharmaceutical and biotech executive, not a treating physician.
- Diagnostics
- Genetics and epigenetics, microbiome, cardiometabolic, neurocognitive, hormones, VO2 max, resting metabolic rate
- Protocols offered
- Hyperbaric oxygen, intravenous therapies, PEMF, infrared, contrast, plasma purification As listed by the clinic and in press coverage. Evidence for these varies widely and is not uniform.
- JCI accreditation
- No No university hospital affiliation and no published outcome data found.
Notia Medcare opened on Vouliagmenis Avenue in Glyfada in early 2026, around three thousand square metres, under Dr Ioannis Kalaitzis as medical and scientific director. It is aimed at executives in their late thirties upward, at perimenopause, and at athletes, and it runs primary care and one-day surgery alongside the longevity work.
Medical rather than spa, and why that is the right line
Almost everything on this coast that uses the word wellness is a hotel product with clinical vocabulary attached. This is not that, and the distinction is the founders’ own.
It is the same line this site draws through the whole category: a spa is a hospitality product and a clinic is a medical one, and the pricing of the first sometimes implies the second.
The question to put to them
Which parts of this are established diagnostic work-up, and which are elective interventions whose evidence is still emerging. Genetics, cardiometabolic profiling, VO2 max and neurocognitive testing are one thing; hyperbaric oxygen, intravenous protocols and plasma purification are another.
That is not a reason to avoid the place. It is the six questions we would put to any longevity clinic before paying, and a clinic that answers them cleanly has told you a great deal.
What it does not have
No JCI, no university hospital affiliation, no published outcome data, and no twenty-four-hour international desk of the kind the large hospitals run. It is eight months old. Insurance coverage for longevity protocols is poor, and the co-founder says so himself.
